Welcome to Module 3: The Engagement Email Series Campaign Overview

In this module we will cover the Engagement Series of "The Machine". This is the email series that will sell your services to buyers and sellers. Some of these campaigns will be direct while other campaigns will be more "stealthy".

All of these campaigns you can run is recommended to be ran once in every 30 days. With total of 6 campaigns you can pick one for every week of the month. Do not over complicate things. Simply copy the campaign and change few of the "guts" of the email and hit the send button.

Here's The List of The Campaigns Below:

1. News Jacker Campaign - The purpose of these emails is to connect your buyer and sellers to a timely, relevant newsworthy item, positioning it alongside of an established and trusted brand (news source). You keep your service top-of-mind and show that it is the answer to the issue at hand, or that it solves a problem, etc.
2. Tube Jacker Campaign - The purpose of this email is to find a relevant 3rd party video on a site that is established and well-known (like Youtube) that has a subject related to selling a house or buying a house (or anything that you can “connect” to a campaign) that reinforces an overarching story or theme that you’re trying to get across. Because let’s face it...sometimes other people do a better job telling our story than we do.
3. Don't Stand Me Up Campaign - Getting someone to schedule a call (with a calendar scheduler) is only half the battle… in fact in most cases that’s the EASY part. Now you’ve got to get them to actually follow through and show up! It’s important to remember that someone’s time can be just as valuable and tough to part with (if not MORE so) than his/her wanting to buy or sell a house from you.
4. Need Help Campaign - The “Need Help?” email is designed to be deployed in a campaign to immediately get a response to buy or sell. This campaign can only be used every 30 to 45 days. This powerful email is best “stacked” after a “Strategy Call Show Up” campaign, or any new contact campaign.
5. Join Me In Congratulating Campaign - The purpose of this email is simple SOCIAL PROOF! It doesn't matter if you’re offering a to sell the house, find them a house to buy, or leasing a house… everyone wants to know that their peers have seen success with whatever you’re offering.
6. Take Away Campaign - This campaign emails get your seller and buyer to make a choice to either work with you or not. It’s a way to create a deadline without and actual deadline being needed. It’s not as strong as an actual close, but it works well for “deals” that do not have an actual close date.

Like in any marketing campaign, your ability to consistently execute a campaign will dictate how successful you will be. When in doubt just send out the emails and watch the responses come in.

To Your Success,

Jeff Coga
RE Inbox Academy | Academy Trainer