Welcome to Module 5: Re-Engagement Campaign

The following email series is designed to go out to anyone on your list who has NOT opened or clicked one of your emails in the last 30 (or 60 depending on how aggressive you want to be in your “pruning”) days.

Once someone clicks on a link in an email in this series, they should be considered re-engaged at which point they should be removed from the series.

NOTE: These emails are VERY personal…

THAT IS BY DESIGN!!!!

PLEASE, resist the urge to “professionalize” them or to change the “I’s” to “We’s” or anything else that will de-personalize these mails. If your readers are going to stay engaged, they need to know they’re doing business with a person…A SINGLE PERSON…not a nameless, faceless company.

To Your Success,

Jeff Coga