Welcome to Module 5: Re-Engagement Campaign Overview

What happens when customers and prospects stop opening and clicking on your email?

If your answer is NOTHING — you’re leaving big money on the table.

Setting up a Reengagement and Win Back Series is the lowest of low hanging fruit.  It just makes sense to put an autoresponder series in place that reenergizes disengaged subscribers and brings them back into an Engagement and Ascension Series to list a property with you or to buy a house from you.

But that’s just half the benefit…

Leaving disengaged emails on your list does tremendous damage to the deliverability of your email.  By reengaging subscribers that have strayed from the pack you’ll avoid the Spam folder.

Simply take these campaign and plug and play them into your machine.

Re-Engagement Campaign - The following email series is designed to go out to anyone on your list who has NOT opened or clicked one of your emails in the last 30 (or 60 depending on how aggressive you want to be in your “pruning”) days. Once someone clicks on a link in an email in this series, they should be considered re-engaged at which point they should be removed from the series.

Win-Back Campaign - At this point the re-engagement campaign has ended, so if the prospect still hasn’t responded it’s time to turn up the heat.

Welcome Back Campaign -  This campaign is simple… it should be sent to ANYONE who reengages with your messages by clicking any link in any message in the Re-Engagement Campaign OR the Win-Back Campaign. The goal of this email to make sure the engagement “sticks”…

Now... go out and take massive action by implementing these campaigns into your business.

To Your Success,

Jeff Coga